SEBI Chairperson Launches CDSL’s Multi-Lingual Initiatives for ease of doing business for investors

BILKULONLINE

Mumbai, Jan 19: In celebration of its silver jubilee year, Central Depository Services (India) Limited (CDSL), Asia’s first listed depository, proudly announces the launch of two unique multi-lingual initiatives to signify its commitment to inclusivity and accessibility in the capital market landscape. 

These initiatives were launched by SEBI Chairperson  Madhabi Puri Buch at the silver jubilee function held on 17 January 2024.

1. Empowering inclusion with Multi-Lingual CAS: CDSL introduces a revolutionary upgradation in investor CAS, enabling investors to receive their statements in their preferred language amongst 23 diverse Indian languages. This ‘Apka CAS – Apki Zubaani’ initiative is a testament to easier accessibility, offering investors a consolidated view of their securities held in demat account in a language of their choice.
2. Breaking communication barriers with ‘CDSL Buddy Sahayta 24*7’ Chatbot: A unique multi-lingual chatbot on CDSL website, ‘CDSL Buddy Sahayta 24*7,’ aims to simplify investors’ journeys toward ‘Atmanirbharta’ or self-sufficiency. By offering support in currently four languages to begin with, the chatbot becomes a constant companion, providing round-the-clock assistance to investors navigating through the nuances of our securities markets.

CDSL’s on-going efforts to deepen the market awareness in the areas of cybersecurity and financial literacy were also showcased with –

1. Unveiling of Thought Leadership Report on ‘Reimagine Digital Trust in Capital Markets’: The report, prepared in collaboration with knowledge partners KPMG, is a culmination of key takeaways from CDSL’s Cyber Security Symposium held recently and it underpins a significant stride in understanding digital trust, global financial interconnectedness, and resilience against emerging cyber threats.
2. Successful completion of ‘Neev’ – A 25 city Pan-India Financial Literacy Campaign: As part of its 25th-anniversary celebrations, CDSL successfully concluded the ‘Neev’ campaign, spreading financial literacy across 25 cities. Touching lives in diverse communities, including armed forces and rural areas, this initiative embodies the commitment to spread financial literacy awareness across breadth and depth of the country.

Speaking on the silver jubilee event, Nehal Vora, MD & CEO said, “As we celebrate 25 years of our incredible journey, it is our distinct honour to witness the SEBI Chairperson launch CDSL’s pivotal initiatives. 

Guided by our core value of inclusivity, these new launches are a key milestone for us. Inclusive Trust is that one driving force which we see as CDSL’s core ethos as we journey from Silver to a Century. Our aspiration is to venture into every realm necessary to build and elevate Inclusive Trust. 

Whether it entails leveraging technology to empower each investor equitably, fortifying secured access to platforms, or empowering investors to achieve self-sufficiency through effective financial education and tools transcending language barriers – our vision is clear. The only language we speak is that of inclusive trust, envisioning a united CDSL, where our ethos resonates with unified trust.”.