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Generative AI Gains Traction Among Indian Businesses, but Public Trust Lags Behind

New research from Alteryx uncovers 84% of businesses say Generative AI adds value, but 39% of the general public are fearful about its future

Bangalore, May 9: alteryx, Inc., a leader in AI for enterprise analytics, released findings from the latest “Market Research: Attitudes and Adoption of Generative AI” report that surveyed 400 APAC IT business leaders and 600 members of the general public to gather insights that expose the differing perceptions of how the world is navigating and embracing genAI. While more than eight in 10 (84%) of businesses say Generative AI adds business value, 40% of general public respondents are skeptical about its value, and 39% are fearful about its future.

Business understanding of genAI vs the general public

GenAI is starting to deliver business value, but challenges need to be overcome

Usage and output concerns and challenges remain

Trevor Schulze, CIO at Alteryx adds, “As we navigate the early stages of genAI adoption, it’s vital that businesses and the general public truly understand the value of AI and mitigate fears. However, we know from the data that trust, ethical concerns, a skills shortage, fear of privacy infringement, and algorithmic bias are critical roadblocks that must be overcome. To truly reap the benefits of this ‘game-changing’ tech, organisations must accelerate their data journey, implement better governance and empower non-technical users to access and analyse data in a secure and trusted environment, while addressing privacy and bias concerns. Get this right and genAI has the potential to drive innovation, enhance decision-making, and deliver significant value in both the workplace and the personal lives of employees.”

 About the research

The survey was conducted by Coleman Parkes from March to April 2024, and targeted 2,000 IT business leaders and 3,000 members of the general public in 11 countries. Demographics included business leaders that are IT decision-makers on data leadership teams in organizations across key sectors in the Americas, EMEA and APAC regions. Nearly nine in ten (87%) of these respondents are part of the procurement initiative for genAI for their organization. They work in financial services, the public sector, manufacturing and technology for organizations with global revenue ranging from $50 million to over $10 billion. The smallest employs a workforce of less than 500 people and the largest has more than 10,000 employees. One in ten respondents works for a Fortune 500 company.

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