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Discover the Vibrant Culture, Stunning Landscapes, and Heartfelt Hospitality of Sri Lanka—Your Ultimate Dream Destination!
BILKULONLINE
By Rafat Quadri
Sri Lanka is experiencing an unprecedented wave of tourism, with a remarkable increase in visitors from India, solidifying its position as the top source market for the island nation. The surge in arrivals is not just a statistical milestone; it represents a renewed vibrancy in the tourism sector and the enduring bond between the two countries.
Visa-Free Entry and Tourism Growth
A pivotal factor contributing to this surge is the extension of visa-free entry for Indian tourists, which has significantly streamlined the travel process. As of June 2024, over 160,184 Indian tourists have visited Sri Lanka, accounting for 18% of total tourism arrivals. This trend has propelled Sri Lanka’s tourism revenue to exceed $1.25 billion in just the first four months of 2024, following a record-breaking $2 billion in 2023.
Seamless Travel Experience
The travel experience between India and Sri Lanka has become increasingly seamless, with 95 flights connecting the island to nine major Indian cities. This ease of travel is complemented by smooth transaction processes enabled by India’s UPI (Unified Payments Interface), allowing Indian tourists to utilize their Rupee currency while enjoying their stay. The short travel times and direct flight options enhance the appeal of Sri Lanka as a quick getaway destination.
Targeted Promotions and Roadshows
To capitalize on this momentum, the Sri Lanka Tourism Promotion Bureau (SLTPB) is actively engaging Indian travelers through a series of B2B roadshows and networking events in cities such as Indore, Vadodara, and Surat. These initiatives aim to showcase Sri Lanka’s diverse tourism offerings and solidify partnerships within the tourism sector. The events are spearheaded by Harin Fernando, Minister for Tourism, who underscores the importance of fostering strong ties with India.
The Sri Lanka Convention Bureau (SLCB)
The Sri Lanka Convention Bureau (SLCB) is the official government body responsible for promoting Sri Lanka as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). The bureau works to position the country as a hub for international events, leveraging its unique blend of cultural heritage, natural beauty, and modern facilities. SLCB collaborates with hotels, event organizers, and service providers to offer comprehensive support, including logistical assistance, promotional resources, and event management guidance.
With a range of venues, from state-of-the-art convention centers in Colombo to picturesque resorts in the countryside, Sri Lanka caters to diverse event requirements. The SLCB plays a vital role in showcasing the country’s capacity to host international conferences, corporate meetings, and incentive travel programs, contributing to its growing reputation in the global MICE industry.
Dheera Hettiarachchi, is Chairman, Malkanthi Welikala, Manager of Marketing of SLCB while Achini Dandunnage is the acting General Manager of Sri Lanka Tourism.
Diverse Attractions and Experiences
Sri Lanka is not just about its picturesque beaches; it offers a rich tapestry of experiences, including sports, culture, spirituality, and historical attractions. The country’s lush landscapes, vibrant cultural heritage, and warm hospitality make it an enticing destination for a wide range of tourists. The emphasis on creating tailored itineraries ensures that travelers from India find experiences that resonate with their interests.
Focus on MICE Tourism
In addition to leisure travel, Sri Lanka is emerging as a preferred destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). The Sri Lanka Convention Bureau (SLCB) plays a crucial role in promoting the MICE industry, with the recent hosting of the 3rd MICE expo featuring over 100 international buyers. The increased frequency of flights and superior venues enhances Sri Lanka’s appeal for corporate gatherings, making it a competitive choice for businesses.
Government Initiatives and Future Goals
The Sri Lankan government is setting ambitious goals, targeting 2.5 million tourist arrivals in 2024. The tourism ministry is committed to implementing innovative marketing strategies, including the global campaign “You’ll Come Back for More,” which aims to reach diverse international markets. This campaign is supported by active participation in major travel expos and events across the globe.
The record-breaking surge in Indian tourists to Sri Lanka is a testament to the strong cultural and economic ties between the two nations. With its strategic initiatives, improved travel experiences, and a focus on diverse attractions, Sri Lanka is poised to capture the hearts of travelers, encouraging repeat visits and establishing itself as a leading destination in South Asia. As the island nation continues to enhance its tourism offerings, the future looks bright for travelers eager to explore its natural beauty and rich heritage.
Food, Hotels & Hospitality
Sri Lanka is a paradise for food lovers, offering a tantalizing mix of flavors and spices that reflect its diverse cultural heritage. From traditional rice and curry dishes to street food favorites like hoppers and kottu roti, every meal is a culinary adventure. Fresh seafood is abundant, with coastal cities serving up deliciously prepared crab, prawns, and fish. Sri Lankan cuisine also caters to various dietary preferences, offering plenty of vegetarian and vegan options, all infused with bold spices and unique flavors.
The country’s hospitality scene is equally impressive, with a range of hotels to suit every traveler’s taste—from luxury resorts and boutique hotels to budget-friendly stays. Colombo and Galle are popular spots for nightlife, featuring lively bars, rooftop lounges, and beachfront clubs where you can unwind with a cocktail or dance the night away. For a more relaxed vibe, head to beach towns like Unawatuna or Mirissa, where laid-back bars and live music create a chilled atmosphere under the stars. Whether you seek excitement or serenity, Sri Lanka’s nightlife caters to every mood.
We had the privilege of experiencing comfort and opulence at two remarkable properties of the Jetwing Hotels namely Jetwing Blue and Jetwing Lake.
Jetwing Hotels is one of Sri Lanka’s premier hospitality brands which was founded in the 1970s by late Herbert Cooray, Jetwing Hotels boasts over 35 resorts and villas across Sri Lanka, where luxury meets the soul of nature.
We had a chance to interact with Dmitri Cooray, the Managing Director of Jetwing Hotels and grandson of the founder. Wearing a welcoming smile. he shared his passion for hospitality and the legacy behind the brand. He described the group’s unique selling proposition as a blend of authentic Sri Lankan hospitality, luxury, and sustainability. He highlighted the commitment to creating memorable experiences that connect guests with local culture while championing eco-friendly practices and community involvement.
(Rafat Quadri is the editor of BILKULONLINE News web portal and Yout Tube channel. She can be contacted at editorbilkul@gmail.com)
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