Sterling Hospitals Launches ‘Elderly First’ Card to Redefine Senior Healthcare
Exclusive Privilege Card for Citizens Above 60 Introduced in Gujarat
Bilkul Online | 10 Sept 2025
Ahmedabad: Sterling Hospitals, one of Gujarat’s leading multi-specialty hospital chains, has announced the launch of its ‘Elderly First’ privilege card, a specialized healthcare program exclusively designed for senior citizens. The initiative aims to provide seniors with holistic, affordable, and compassionate medical care while addressing the unique challenges of geriatric health.
A Specialized Approach to Elderly Care
Speaking at the launch, Dr. Yogesh Gupta, Director – Internal Medicine and Geriatrics, said, “Sterling Hospital proudly launches the Elderly First Card, a unique program for people above 60 years, ensuring specialized geriatric care. Just as children need pediatricians, older adults need geriatricians to manage polypharmacy, mental and physical health, daily activities, and psychological challenges—ultimately reducing the economic burden of consulting multiple specialists.”
Dr. Gupta also highlighted that with India’s elderly population projected to reach 20–30% by 2050, specialized geriatric care is becoming increasingly critical.
Key Features and Benefits
The program is available in two variants—‘Elderly First Silver’ and ‘Elderly First’—with a wide array of benefits designed to support preventive, diagnostic, and emergency healthcare needs.
Highlights of the Card Include:
- Seamless access to Sterling Hospitals, Gurukul, and its state-of-the-art facilities
- Effortless scheduling of appointments with top healthcare professionals
- Discounts on prescription medications, OPD diagnostics, preventive check-up packages, add-on investigations, and inpatient room rent
- Complimentary ambulance pick-up services (up to 5 km) for emergency care
- Reserved OPD consultation seats, priority access, a dedicated helpline, and exclusive billing counters
- Wheelchair facilities and assistance with appointment coordination for added comfort
- Commitment to Compassionate, Accessible Healthcare
Raman Bhaskar, Zonal Director – Sterling Hospitals, Ahmedabad, elaborated on the program’s vision, “We are happy to launch the Elderly First privilege card, ensuring seniors receive holistic coverage for a wide array of medical services. This initiative makes healthcare more seamless, affordable, and accessible for our elderly population. Sterling Hospitals is deeply committed to redefining elderly healthcare by combining cutting-edge medical services with a compassionate, patient-centric approach.”
He added that the initiative sets a new benchmark in elderly care, where “dignity, accessibility, and excellence converge.”
Adding perspective on the group’s larger vision, Dr. Simmardeep S. Gill, CEO of Sterling Hospitals, said, “With the launch of the Elderly First initiative, Sterling Hospitals reinforces its promise of being a healthcare partner for every stage of life. This card is not just about privileges, but about empowering our senior citizens with dignity, security, and the confidence that world-class care will always be within their reach.”
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