Ehsaas 4.0 Mega Shopping Festival Creates Platform for Small Businesses in Dani Limda
A Three-Day Celebration of Entrepreneurship, Empowerment & Republic Day Spirit
Three-Day Ehsaas 4.0 Festival Showcases 100+ Local Brands in Ahmedabad
Ehsaas 4.0 Mega Shopping Festival
24th – 26th January 2026 | Shah-E-Alam, Dani Limda, Ahmedabad
- Bilkul Online
- Ahmedabad | 24 January 2026
After the overwhelming success of its earlier editions, the much-awaited Ehsaas Shopping Exhibition returns with its 4th edition – Ehsaas 4.0. The three-day mega shopping festival will be held from January 24 to 26, 2026, near Zahra Residency, Shah-E-Alam, Dani Limda, transforming the area into a vibrant hub of commerce, culture, and community celebration.
Organized by Mushirbeg Mirza and Nasrin Shaikh, Ehsaas 4.0 is more than an exhibition—it is a movement dedicated to empowering Small and Medium Business (SMB) owners, supporting women entrepreneurs, and celebrating the patriotic spirit of India’s Republic Day.
Empowering the Heart of the Walled City
The central theme of Ehsaas 4.0 focuses on economic dignity, women-led enterprises, and grassroots vendors.
In a significant philanthropic initiative, the organizers are offering free stalls to roadside vendors from Lal Darwaja and Teen Darwaja, many of whom have recently faced operational challenges.
“We realized that many small vendors are struggling to sustain their livelihoods. Ehsaas 4.0 aims to give them a professional platform—at no cost—so they can showcase their products and participate in Republic Day celebrations through economic empowerment,” said Nasrin Shaikh, key organizer and managing director of Dubal Salon Academy.
Nasrin Shaikh, a government school teacher with additional responsibilities as a Booth Level Officer at Jamalpur-Khadia Vidhan Sabha (Shahpur Bhag-7) under the SIR Project, closely observed the challenges faced by roadside vendors. This experience inspired the initiative to provide them with a structured and dignified platform through Ehsaas 4.0.
Event Highlights
- 100+ Stalls featuring fashion, lifestyle, food, handicrafts, beauty, and local brands
- 🇮🇳 Patriotic Republic Day Theme celebrated across all three days
- Family-Friendly Experience with a dedicated kids’ zone
- Lucky Hampers & Gifts for visitors
- Expected Footfall: Over 25,000 visitors during the event
A Vision for Aatmanirbhar Bharat
- Since joining hands in September 2025, Mushirbeg Mirza and Nasrin Shaikh have expanded the Ehsaas platform across Gomtipur, Rakhiyal, Narol, and Dani Limda, creating meaningful opportunities for local entrepreneurs.
- The initiative strongly aligns with the vision of “Aatmanirbhar Bharat”, fostering a self-reliant ecosystem where small businesses can grow and thrive.
Distinguished Support & Community Leaders
- Ehsaas 4.0 is supported by prominent leaders and community figures, including:
- Shehzad Khan Pathan – Leader of Opposition, AMC
- Dineshbhai Makwana – Member of Parliament, Lok Sabha
- Iqbalbhai Shaikh
- Tirimizi Bawa
- Zulfikar Khan Pathan – Municipal Councillor
- Aesanabani Nasiruddin Chisti – Municipal Councillor, Jamalpur Ward
- Bina Ben Parmar
- Aziz Saiyad – Behrampura Ward President, Ahmedabad West
- Gulaam Sayad – Founder, Shining Star English Medium School
- Subhojit Sen – Rotarian and Communication Consultant
- Along with many other social and community leaders
- Looking Ahead: Ehsaas 5.0
Building on the momentum of the current festival, the organizers have announced Ehsaas 5.0, scheduled for March 2026. The upcoming edition will be a Pre-Ramzan special showcase, promising a larger scale and a more vibrant experience for Ahmedabad.
Event Details – Ehsaas 4.0
- Dates: 24th – 26th January 2026
- Time: 11:00 AM – 11:00 PM
- Venue: Near Zahra Residency, Shah-E-Alam, Dani Limda, Ahmedabad
- Entry: Free and open to all
Ehsaas 4.0 stands as a powerful reminder that when community, compassion, and entrepreneurship come together, meaningful change follows. More than a shopping festival, it is a celebration of dignity, self-reliance, and the resilient spirit of local businesses—perfectly echoing the pride of Republic Day. As Dani Limda lights up with creativity and opportunity, Ehsaas 5.0 invites Ahmedabad to shop with purpose, support grassroots entrepreneurs, and be part of a movement that turns ehsaas—empathy—into action.
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