Vadilal Taps into Gen Z’s Love for Experimentation with ‘#IceCreamWaliSituationship’

Introduces globally inspired flavours of Pista Kunafa and Café Mocha for a Gen Z audience that’s increasingly experimenting with taste

• Bilkul Online
• Ahmedabad | 28 April 2026

 Vadilal Industries launches its latest campaign, ‘#IceCreamWaliSituationship’, and two delicious new flavours – Café Mocha and Pista Kunafa. With this launch, the brand continues to build on its focus on innovation by introducing globally inspired flavours for Indian consumers.The campaign is rooted in the evolving preferences of Gen Z, who are increasingly open to experimenting with new flavours and moving between tastes rather than sticking to just one. This shift is driven by greater exposure to global cuisines, the rise of café culture, and social media–led discovery, all of which are reshaping how young consumers approach indulgence.

Himanshu Kanwar, CEO, Vadilal Industries, said, “At Vadilal, our innovation is guided by evolving consumer tastes. With Café Mocha and Pista Kunafa, we’re not just introducing new flavours – we’re expanding how consumers experience indulgence. These globally inspired offerings reflect Gen Z’s growing preference for experimentation, while staying true to what matters most: great taste.”

Café Mocha offers a bold, coffee-forward flavour inspired by contemporary café culture, while Pista Kunafa delivers a rich and indulgent kunafa-inspired experience. Together, the two flavours cater to a growing preference for contrast and variety, allowing consumers to switch between tastes based on their mood and occasion – much like the fluid preferences that define today’s Gen Z consumption patterns.

The new flavours are now available at nearby stores and leading quick commerce platforms, making them easily accessible for consumers. With this launch, Vadilal continues to expand its portfolio with globally inspired offerings while staying relevant to evolving consumer preferences.