Neat Everyday Debuts with Five Stores in Ahmedabad, Targets 275+ Outlets Nationwide
Group Mangalam Bets Big on Nutraceuticals with Launch of Neat Everyday
Plans Nationwide Expansion with Over 275 Retail Outlets by March 2027
- Bilkul Online
- Ahmedabad | 04 June 2026
Diversified conglomerate Group Mangalam has officially entered India’s rapidly growing nutraceuticals and wellness sector with the launch of its new wellness brand, Neat Everyday. Marking its retail debut, the company has simultaneously opened five outlets across Ahmedabad, including a flagship experience centre on Prernatirth Derasar Road and additional stores at Bodakdev, South Bopal, Memnagar (Surdhara Circle) and Nehrunagar.
The launch marks a significant step in Group Mangalam’s diversification strategy and reflects its ambition to establish a strong presence in India’s expanding preventive healthcare and wellness market. The company has announced plans to build a network of more than 275 stores across India by March 2027.
Science-Backed Wellness Solutions
Neat Everyday enters the market with a portfolio of over 30 wellness products designed around clean-label, plant-based formulations. The range is entirely vegan, gluten-free, paraben-free and made using natural ingredients, catering to growing consumer demand for healthier and transparent lifestyle choices.
The product lineup is organized into five key categories:
- Cold-pressed wellness oils
- Soft gels and health supplements
- Ghee capsules
- Moisture and mist-based personal care products
- Functional nutrition gummies
The flagship experience centre has been designed to offer customers an interactive shopping environment where they can explore product benefits and understand the science behind the formulations.
Riding the Wellness Boom
The launch comes at a time when India’s nutraceuticals and wellness industry is witnessing robust growth, driven by increasing awareness of preventive healthcare, nutrition and immunity. With the market projected to reach nearly $30 billion by 2027, companies are increasingly focusing on clean-label and science-backed products. Gujarat has emerged as one of the key growth markets due to its health-conscious consumer base and rising demand for premium wellness offerings.
Speaking on the occasion, Vipin Prakash Mangal, Chairman and Executive Director of Group Mangalam, said the company’s entry into the wellness segment is a natural extension of its 84-year legacy of trust and quality.
“Today’s consumers are looking for transparent, science-backed wellness solutions that fit seamlessly into their daily lives. Neat Everyday has been created to bridge the gap between purity and convenience while delivering meaningful health benefits through clean-label innovation,” he said.
Experiential Retail at the Core
Sharing the brand’s vision, promoters Honey Mangal and Tanisha Mangal said the new stores have been designed as experiential wellness destinations rather than conventional retail outlets.
“We want self-care to be simple, accessible and trustworthy. Our stores allow consumers to discover, experience and understand the products firsthand while addressing everyday lifestyle challenges through practical wellness solutions,” they said.
Expansion Roadmap
Going forward, Neat Everyday plans to strengthen its presence across Tier-I and Tier-II cities through a combination of physical retail outlets and a robust omni-channel ecosystem. The company also intends to continue introducing innovative wellness products tailored to the evolving needs of Indian consumers.
Neat Everyday operates as the nutraceuticals and wellness division of Group Mangalam, a conglomerate that has been active in India since 1942. The brand combines the group’s longstanding sourcing expertise with modern biomedical research to develop plant-based wellness and self-care solutions for contemporary consumers.
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