Reliance Consumer Products, Elephant House Bring Campa Beverages to Sri Lanka

Launch marks next chapter in Indo-Lankan FMCG collaboration

BILKULONLINE

Bengaluru, August 11, 2025 : Reliance Consumer Products Limited (RCPL) has partnered with Ceylon Cold Stores, the manufacturer of the Elephant House brand, to introduce the iconic Campa Beverages range in Sri Lanka. The move builds on their earlier collaboration, which successfully launched Elephant House beverages in India in February 2024.

Expanding Choice for Sri Lankan Consumers
RCPL said the launch aims to offer affordable, high-quality beverages that blend nostalgia with modern appeal. Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has revitalized the brand that was a household name in the 1970s and 1980s. The Sri Lankan entry will leverage Ceylon Cold Stores’ strong distribution network and market presence.

Leaders Speak
“We are excited to enter the Sri Lankan market with our valued partner Elephant House Beverages,” said Ketan Mody, Executive Director, RCPL. “Campa isn’t just a drink—it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth.”

Echoing the sentiment, Daminda Gamlath, President of John Keells Consumer Foods Sector, noted: “This strategic alliance expands our beverage portfolio and reinforces our position as a dominant local player. We look forward to making Campa a household name here as it has been in India for generations.”

Product Line & Pricing
The Sri Lankan range will include Campa Cola, Lemon, Orange, and two energy drink variants—NRG Gold Boost and Berry Kik—priced at Rs.100 for a 250ml bottle. The products feature vibrant packaging and flavors designed to appeal to both nostalgic consumers and today’s youth.

Heritage Meets Innovation

RCPL, the FMCG arm of Reliance Industries Limited, is committed to combining global standards with local insights to meet evolving consumer needs. Ceylon Cold Stores, a subsidiary of the John Keells Group, brings over 150 years of market experience to the partnership.

With heritage, innovation, and scale behind it, the Campa launch aims to refresh Sri Lanka’s beverage scene and capture the imagination of a new generation of consumers.