MICA signs MoU with JITO; to impart lessons on Branding to the members
The 3-day Leadership and Management Development Program for 30 members of JITO to be held
at the MICA campus between June 15-17, 2023
BILKULONLINE
Ahmedabad, June 12: MICA Ahmedabad has recently signed an MoU with the Jain International Trade Organization (JITO) Centre for Excellence to conduct a 3-day Management Development Programme on the MICA Campus where MICA Faculty will impart lessons on Strategy Blueprinting, Branding, Advertising, and Media to the members of JITO.
The programme titled, ‘The Power of Branding: Harnessing the Influence of Advertising and Media’, will be held between 15-17th June 2023 and will have participants from across India.
MICA is delighted to collaborate with JITO and looks forward to strengthening this association in the future.
JITO MEMBERS TO GET LESSONS ON STRATEGY, BRANDING, ADVERTISING AND MEDIA FROM MICA FACULTY
The 3-day programme titled ‘The Power of Branding: Harnessing the Influence of Advertising and Media’, to be held from June 15-17, 2023, aims to give participants a comprehensive understanding of the strategy canvas and preparing for contemporary branding, advertising, digital, and media strategies, understanding business and consumers in the age of social and digital marketing, and insights into the branding and advertising landscape to improve working with partner agencies. The programme will be attended by participants from across India.
Dr Shailendra Raj Mehta, President & Director, MICA, “Branding in today’s age holds immense power in shaping consumer perceptions, building trust and differentiating businesses in a highly competitive and digitally connected world. We believe this MoU will provide the impetus for upskilling members of the JITO with our in-house expertise.”
The team from JITO, including Rishabh Kumar Sawansukha, Chairman, JITO Centre for Excellence, Aasit Shah, Vice Chairman, JITO Centre for Excellence and Rajeshwari A Jain, GUJARAT ZONE Convener, JITO Centre for Excellence recently visited the MICA campus and met the LMDP team.
Dr Githa Heggde, Dean, MICA, said, “With the intense subject expertise and thought leadership that each professor at MICA possesses and the ability to spot the industry trends ahead, we believe that a great organisation such as JITO will benefit as much from this association as MICA is proud and excited to be engaging with JITO. We wish this bond grows from strength to strength.”
Delving more on the partnership, Prof. Subrat Sarangi and Prof. Falguni Vasavada Oza, Co-Chairs of the LMDP at MICA, said, “As businesses are getting disrupted by technology and dynamic market forces, there is a constant need for upscaling. JITO and MICA, through this relationship, will benefit several established and emerging companies to grow and disrupt the markets, thus paving the path for more companies to emulate them in the future. Our in-house training will look at disruptors, challenges, and innovative and strategic solutions.”
Rajeshwari A Jain, Gujarat Zone Convener, JITO Centre for Excellence, said, “Branding is a crucial factor for any business’s success in today’s highly competitive marketplace. Consumers not only purchase products but also invest in brands. By enrolling in MICA’s residential programs, JITO members will gain the necessary expertise and understanding to develop powerful brands that effectively connect with their desired customer base. This partnership presents an excellent chance for JITO members to learn from academic experts in the presence of industry leaders as co- participants and elevate their businesses to new heights.”
After this course, participants will be able to create impactful integrated communication strategies and establish a strong brand understanding in the context of the dynamic environment and their respective strategy blueprint.
