🌞 Mirchi & Adani Group Turn Up the Heat with World’s First Solar-Powered Radio Studio

Mirchi and Adani Group Shine Bright with World’s First Live Solar-Powered Radio Studio

🌞 From Ahmedabad to the nation, 100 RJs unite to broadcast the “Hum Karke Dikhate Hain” spirit — powered entirely by Suraj Bhaiya and a vision for a greener tomorrow 🌞

 

• BILKULONLINE | Ahmedabad | 08 Aug 2025
• By Rafat Quadri

 

In a bold and sunny celebration of grit, innovation, and sustainable progress, Mirchi, India’s leading entertainment brand, has teamed up with the Adani Group to power the latest chapter of the inspiring “Hum Karke Dikhate Hain” story. This is the third film in the campaign series — and it has taken over major Indian cities through a high-energy mix of radio, digital, and on-ground activations.

But the real showstopper? The world’s first fully solar-powered live radio studio — right in the heart of Ahmedabad, at Gurudwara Crossroads, Thaltej — driven entirely by the power of the sun, affectionately dubbed Suraj Bhaiya.

The initiative was more than just a tech marvel — it was a live demonstration of how renewable energy can do far more than light up agriculture, hospitals, and schools. It can also power pure entertainment. The entire setup ran on solar panels, delivering a 100% zero-emission broadcast.

Mirchi’s popular RJs Krutarth and Urvi brought the studio to life, engaging listeners and passers-by with vibrant conversations, solar-themed trivia, and inspiring real-life tales of how Suraj Bhaiya is transforming communities. They also spotlighted Adani Solar’s pioneering work in making clean energy accessible and impactful for all.

The live solar broadcast was a perfect reflection of the Adani Group’s “Hum Karke Dikhate Hain” spirit — proving that big ideas backed by determination can lead to game-changing innovations for a greener tomorrow.

At the heart of the campaign is Adani’s newly launched solar film, a cinematic tribute to India’s bright solar future. While the film paints this hopeful vision, Mirchi’s 100 RJs across India amplified the message with a massive digital takeover, all united in one resounding call to action: Hum Karke Dikhate Hain.

With the sun as their DJ and innovation as their playlist, Mirchi and the Adani Group have shown that the future isn’t just bright — it’s solar-powered. And as Suraj Bhaiya lights the way, India is ready to say it loud: Hum Karke Dikhate Hain!

(Rafat Quadri can be contacted at editorbilkul@gmail.com)

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