From Shubh to Smart: Reliance Jewels Reimagines Akshaya Tritiya for a New India
Making gold and diamond jewellery more accessible with compelling value-led offers
- Bilkul Online
- Mumbai, 14th April 2026
Reliance Jewels, one of India’s most trusted jewellery brands, ushers in Akshaya Tritiya with a fresh, value-led approach – introducing new gold and diamond collections designed to make festive buying smarter and more accessible. Customers can avail gold jewellery at a flat 9% making charge and diamond jewellery with 99% off on gold value, ensuring they pay primarily for the diamonds – making this a truly compelling, one-of-a-kind festive offer. The offer is valid till April 19, 2026.
This Akshaya Tritiya, customers can choose from a wide range of jewellery including earrings, rings, bangles and chains in gold and diamond. The collection includes everyday favourites like studs, hoops and sleek finger rings, as well as festive styles such as jhumkis, chandbalis, statement necklaces and intricately crafted bangles. With options spanning daily wear to bridal jewellery, the range offers both design variety and strong value for jewellery enthusiasts.
Amid ongoing gold price volatility and evolving consumer behaviour, Reliance Jewels highlights a key shift – jewellery today is not just a traditional purchase, but a smart and wearable investment. Consumers are increasingly seeking designs that balance emotional value with practical spending.
