Mahindra & Mahindra launches Bolero MaXX Pik-Up range with a bang

25/04/2023 BILKUL ONLINE

Mahindra disrupts India’s pickup segment with the All-New Bolero MaXX Pik-Up range; Starting at INR 7.85 Lakh

~ All-New Bolero MaXX Pik-Up range has been engineered to offer path-breaking features and performance at unbeatable value ~

~ Delivers big on mileage, performance, comfort, safety and productivity,
leading to more profitability ~

~ All-New Bolero MaXX Pik-Up range to reinforce Mahindra’s commitment to customers: all-new vehicle with state-of-the-art features yet unchanged price ~

BILKULONLINE

By Rafat Quadri

Ahmedabad, April 25: Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up – the No.1 pickup brand in India – today launched its All-New Bolero MaXX Pik-Up range at Ahmedabad.

Starting at a price of Rs. 7.85 Lakh (ex-showroom) the All-New Bolero MaXX Pik-Up range has been engineered to offer powerful features and performance delivering an unprecedented value proposition to customers and operators.

Rajiv Mehta · Head – Business Strategy, Transformation & Analytics at Mahindra & Mahindra shared the details of the Maxx Pik-Up. He said “Lighter, more compact and versatile, the All-New Bolero MaXX Pik-Up range sets new benchmarks for payload capacity, fuel efficiency, safety and the overall driving experience. It also incorporates smart engineering to deliver much greater value than ever before”.

The new Bolero MaXX Pik-Up range can be booked at a minimum down payment of INR 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.

The All-New Bolero MaXX Pik-Up range promises to be a game changer with an all-new platform, while carrying over the core values and strengths that are synonymous with the Bolero DNA – robustness, toughness, reliability, low maintenance cost and high resale value. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.

Payload capacities ranging from 1.3t to 2t including an impressive 3050 mm cargo bed, a first in industry in this segment
New m2Di engine with superior power and torque, making it capable of handling heavy loads with ease
Powerful fleet management technology powered by iMAXX connected solution with over 50 features accessible on a mobile app in six languages, providing key insights for vehicle tracking, route planning, expense management, geo-fencing and vehicle health monitoring
Available in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG)

Rajiv Mehta said, “As a company deeply committed to the ‘Make in India’ initiative, we take immense pride in pioneering and developing products that are not only customer centric but also reflect our commitment to contribute towards India’s economic growth. At Mahindra, we constantly strive to enrich the lives of our customers by providing them with versatile vehicles that enable growth and prosperity. The all-new Bolero MaXX Pik-up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers. It stands out as the worthy choice for anyone looking for a truly MaXXimum experience. With this product range we are glad to showcase Mahindra’s unwavering commitment to delivering unparalleled value to customers and establishing new standards of excellence within the pick-up segment.”

Velusamy, President, Automotive Technology and Product Development, M&M, said, “The development of the highly versatile new platform that underpins the All-New Bolero MaXX Pik-Up range is the outcome of over three years of innovative work by a dedicated team of engineers at Mahindra Research Valley. The breakthrough aspect is the ability to offer two series of products of differing cargo lengths and payload capacities ranging from 1.3t to 2t, thereby maximizing efficiency and productivity, while also offering the choice of diesel and CNG. We have significantly upgraded the m2Di engine for this application, by increasing torque and power to cater to payloads of up to 2t, while also offering impressive fuel efficiency. At the same time, we have integrated car-like iMAXX connectivity technology, which is a first in segment. All these winning features combine to make the All-New Bolero MaXX Pik-Up range deliver increased productivity and earning potential while enhancing the driving experience for our customers.”

Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs making it the backbone of the country’s last-mile logistics network.

The All-New Bolero MaXX Pik-Up range comes in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG) – and is designed to provide customers higher operational and earning capability as well as a seamless and delightful on-road experience. Additionally, the new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution.

Pricing details (ex-showroom) below:

CITY Range		HD Range
CITY 1.3 LX CBC	Rs 7.85 Lakh	HD 1.7 LX CBC	RS 9.26 Lakh
CITY 1.3 LX	Rs 7.95 lakh	HD 1.7 LX	Rs 9.53 Lakh

CITY 1.4 LX CBC	Rs 8.22 Lakh	HD 1.7L LX	Rs 9.83 Lakh
CITY 1.4 LX	Rs 8.34 Lakh	HD 2.0L LX CBC	Rs 9.99 Lakh
CITY 1.5 LX CBC	Rs 8.22 Lakh	HD 2.0L LX	Rs 10.33 Lakh
CITY 1.5 LX	Rs 8.34 Lakh
CITY CNG	Rs 8.25 Lakh