BlueStone IPO Opens August 11: Tech-Savvy Jewellery Giant Backed by Top IT Professionals, Expert Designers, and Robust Management
BlueStone Jewellery and Lifestyle’s IPO to Open on August 11; Price Band Fixed at ₹492–₹517 per Share
Company aims to raise ₹820 crore via fresh issue; Offer for Sale of up to 1.39 crore shares included
Important Dates & Details:
- Event Details
- IPO Opening Date Monday, August 11, 2025
- IPO Closing Date Wednesday, August 13, 2025
- Price Band ₹492 to ₹517 per equity share
- Face Value ₹1 per share
- Lot Size 29 shares and in multiples thereof
- Fresh Issue Aggregating up to ₹820 crore
- Offer for Sale Up to 13,939,063 shares
- Total Outstanding Shares 135,459,637 equity shares
BILKULONLINE | Ahmedabad | 07 Aug 2025
BlueStone Jewellery and Lifestyle Limited has announced the opening of its Initial Public Offering (IPO) on Monday, August 11, 2025, with the price band set at ₹492 to ₹517 per equity share of face value ₹1 each. The IPO will close on Wednesday, August 13, 2025.
The IPO comprises a fresh issue of shares aggregating up to ₹820 crore and an offer for sale of up to 13,939,063 equity shares by existing shareholders. The minimum bid lot is 29 equity shares and in multiples thereof.
The company has emerged as a leading digital-first omnichannel jewellery brand in India, with a strong design-led approach. It retails contemporary jewellery across gold, diamond, platinum, and other studded categories under its flagship brand ‘BlueStone’. As of March 31, 2025, the company operated 275 stores in 117 cities across 26 states and union territories, serving over 12,600 PIN codes.
Speaking at a media interaction in Ahmedabad on Thursday, Gauravsingh Kushwaha, , Managing Director & CFO of BlueStone, said, “Our growth has been fuelled by our omnichannel presence and sharp design sensibility that appeals to modern Indian consumers aged 25 to 45. We are excited to enter the public markets and look forward to long-term value creation for all stakeholders.”
Aditya Raturi, Vice President at IIFL Capital Services, one of the book-running lead managers (BRLMs), added: “BlueStone has demonstrated strong revenue growth of over 39% in FY25, driven by store expansion and growing consumer demand for lifestyle jewellery. The company is well-positioned to capture further market share in this space.”
Rumit Dugar, part of the investment banking team, remarked, “This IPO offers investors an opportunity to participate in the growth of one of India’s most recognisable omnichannel jewellery brands, which combines digital convenience with physical experience.”
The company reported a 39.83% increase in revenue from operations, rising from ₹12,658.39 million in FY24 to ₹17,700.02 million in FY25, aided by increasing store vintage, higher inventory levels, and a growing customer base.
BlueStone’s product portfolio spans rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, and chains, available at varied price points. As of March 31, 2025, it had 91 thematic collections and operated manufacturing units in Mumbai, Jaipur, and Surat.
The IPO is being made through the book-building process, with 75% of the net offer reserved for Qualified Institutional Buyers (QIBs), 15% for Non-Institutional Investors (NIIs), and 10% for Retail Individual Investors (RIIs).
Axis Capital Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited), and Kotak Mahindra Capital Company Limited are acting as the book-running lead managers to the issue, and KFin Technologies Limited is the registrar.
DISCLAIMER: Investment in equity shares involves a high degree of risk. For detailed information about risk factors, refer to the “Risk Factors” section in the Red Herring Prospectus.
