MICA’s Prof. Varsha Jain is now the Associate Editor of 4 top class global journals


Ahmedabad, April 11: MICA the prestigious business school of India, situated in Ahmedabad adds another star to its team of faculty.

Prof. Varsha Jain is now the Associate Editor of the Journal of Advertising Research, Journal of Consumer Behavior, Journal of Consumer Marketing, and Australasian Marketing Journal. 

Prof Jain will be the Associate Editor of  four global journals. She has received over 24 international and national awards and gold medals in scholarship and has authored over 120+ publications, including papers in A* and A journals. Recently, MICA announced Prof. Jain as the AG Krishnamurthy Chair Professor of Marketing. Chairs are occupied by Professors who have distinguished themselves and been recognised by their peers for their research, innovation and technology development.

Dr. Shailendra Raj Mehta, President and Director of MICA, said, “I congratulate Prof. Jain for bringing global accolades to MICA. She has already contributed immensely to the field through her ground-breaking research outcomes.”

Dr. Githa Heggde, Dean, MICA, says, “Prof. Varsha Jain’s highly commendable achievements make us very proud.  Her scholarly work and numerous laurels through thought leadership have brought a lot of recognition and opportunities for MICA. I want to take this opportunity to congratulate her on these much-deserved accolades”.

Prof. Jain is also the co-track Chairperson at Advertising, the Academy of Marketing Science, USA and the vice chair of international relations, higher education, and the American Marketing Association, USA.

“Serving the global academic communities and international stakeholders provides a blissful moment as a scholar. I am incredibly grateful to MICA for providing me a platform to grow as a researcher in India and globally” comments Prof  Jain.

The new position will help me contribute significantly to all the journals, scale them up to the next level, and give back to our marketing discipline while enabling the authors to co-create new knowledge and facilitate the process with the reviewers.”