LIC IPO on Paytm Money — Day 1 saw 45% applicants under the age of 30; top five Indian cities accounted for less than 20% of the applications

  • Unprecedented surge in new investors and total applications; One out of every third applicant for LIC IPO on Paytm Money is a new investor on Day 1
  • 45% of applicants on Day 1 were under the age of 30
  • LIC IPO saw 20X the number of applications vs avg. applications seen on Day-1 of last 5 IPOs on Paytm Money; Average Investment amount up by 55%
  • The top 5 Indian cities accounted for less than 20% of the total applications, indicating broad based participation from across the country


May 4: One97 Communication Limited that owns the brand Paytm, India’s leading digital payments and financial services company, today announced that its wholly-owned subsidiary Paytm Money saw a surge in the number of new investors joining the platform on Day 1 of the LIC IPO.

The leading digital brokerage platform also shared demographic insights based on the first day of applications for the LIC IPO.

The number of applications seen on Day 1 was unprecedented, with Paytm Money recording 20X applications vs avg. applications seen on Day-1 of the last 5 IPOs. The average investment amount in the LIC IPO was also 55% higher. This was further enabled by Paytm Money’s recent introduction of HNI flow on Paym Money, which enables investors to apply upto INR 5 Lacs using UPI.

Historcially 50%+ of IPO applicants on the Paytm Money platform have been under the age of 30. Day 1 for LIC IPO saw over 45% applicants under the age of 30. This could be driven by the fact that a large chunk of Day 1 applicants are LIC policyholders, a majority of whom are likely to be in the age bracket of 30+.

More interestingly, the data also indicated that the LIC IPO saw broad participation from across India, with the top 5 cities accounting for less than 18% of the total applications. Women investors contributed to 10% of overall applications on Day 1 with a marginally higher ticket size as compared to male investors.

Varun Sridhar, CEO of Paytm Money said, “The LIC IPO is a milestone event for Indian capital markets and as expected we have received a very strong response from the investing community, and in particular from new investors in the market. On Paytm Money, 1 out of every 3 LIC IPO investors was a first time investor. Ahead of the LIC IPO, Paytm Money had also brought out industry-first features like enabling HNI investors to invest upto ₹5 lakh through UPI on the platform.”

The LIC IPO is the biggest IPO to ever hit the India capital markets and is being met with enthusiasm based on the current trends. In a bid to offer the most comprehensive IPO application experience for LIC investors, Paytm Money had launched a set of advanced features, including dedicated HNI and policyholder application flow, pre-open applications, and tracking of live IPO subscription numbers and status.

In addition to IPOs, Paytm Money adds up as a holistic wealth management and trading platform which individuals can use for investing in stocks, F&O, Open API trading, ETFs, Direct Mutual Funds, NPS Wealth Community, Portfolio Management Services and a Wealth Academy. The platform services retail investors and advanced traders across India and processes over 100 million transactions in a year.